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Content Director

Nashville, TN

ProviderTrust empowers a safer, smarter healthcare for patients, providers, and payors. Based in Nashville, Tennessee since our launch in 2010, we create powerful solutions to solve complex problems to make healthcare data meaningful and actionable. Our mission is to create a safer healthcare for everyone.

We partner with HR, Compliance, and Provider Operations teams to monitor healthcare populations to identify license, credential, compliance, and payment eligibility issues before they impact patients. We monitor employees, vendors, provider networks, licenses, credentials and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations or suspensions and more, continuously verifying everything at the primary source.

Our solutions combine an intuitive user experience with advanced data matching algorithms and seamless integrations to continuously identify and verify compliance issues in the optimal workflow, such as an HRIS or claims processing system.

The Content Director will be responsible for owning and leading ProviderTrust’s entire content marketing strategy and for hiring, building, and leading a content team. In addition, the Content Director will serve as a key member of our cross-functional business unit leadership teams to contribute to our go-to-market strategy, product roadmap, and sales support. The ideal candidate is passionate about building and leading a team of content marketers, creating and managing a content roadmap, telling compelling stories within healthcare, and engaging broad audiences. To achieve success in this role we are looking for someone who wants to leave their mark on something big and own it fully. 

The ideal candidate is an incredible storyteller, leader, intrapreneur, strategist, and marketer who loves organizing various inputs to create a compelling story and choose the best medium to bring it to life. You are enthusiastic about creating content, building relationships with industry leaders, leveraging your project management skills across the organization’s largest growth opportunities. You’re looking for an opportunity to immediately build your own team and to be part of a dynamic Marketing team that dreams big, fails fast, and strives to achieve collaboratively. 

Requirements
  • 5+ years of experience in content marketing and strategy (healthcare preferred)
  • 2+ years of experience directly building and managing a team preferred
    2+ years of experience building, managing, and/or executing a content roadmap.
  • Interest and experience working within the healthcare Provider and Payer markets specifically
  • Ability to manage several content marketing programs or projects running at the same time
  • Exceptional project management and communication skills including team delegation, follow up, and review
  • Solid understanding of content production, inbound marketing principles, marketing automation strategy, lead nurturing, content distribution, remarketing/retargeting, digital conversion, online customer acquisition, and consumer lifecycle stages
  • Strong passion for written communication that includes copywriting, proofing, editing, and publishing. 
  • Experience working with product, sales, and/or client success counterparts on a cross-functional team
  • Active social listening and engagement to understand and develop target market theories and action plans for new content development and segmented messaging for different types of provider organizations.
  • Strong knowledge of content production process, considerations, and best practices. 
  • Working knowledge of campaign marketing strategies and campaign development process
  • A willingness to fail fast, pivot, and try something new!
Duties and Responsibilities
  • Team Leadership: The Content Director is responsible for building and leading a team of content marketers in support of our company goals and needs. You will hire your first team member within your first few months and continue to grow the team into 2022. 
  • Strategy: The Content Director is responsible for the overall content strategy, including content curation and creation, implementing a distribution plan, and evaluating engagement for our Payer and Provider markets. As part of our dynamic cross-functional teams, you will be responsible for our brand narrative and voice to the Payer and Provider markets. 
  • Thought Leadership & Partnerships: The Content Director will also be responsible for our brand positioning and thought leadership strategies in the Payer and Provider segments. You and your team will be responsible for developing content partnerships in the market, building an industry faculty to influence messaging, narrative, and tone. 
  • Content Roadmap: The Content Director will be responsible for creating, managing, and executing a content roadmap for the Payer and Provider segments. You and your team will also be responsible for working cross-functionally, gathering input and ideation to inform the stories our marketing team needs to tell, determining the assets and mediums that best deliver high-quality content to the target market. 
  • Production Management: Within the marketing team, you will be responsible for continuously aligning production resources and strategy with the Content team and with our Brand & Design team to ensure we have a smooth, efficient, and scalable content production process that meets both our team and company goals.  
  • Collaboration: The role is also naturally collaborative with internal departments to ensure that content marketing strategies support the goals of the marketing team, the Payer and Provider segments, and the company. In addition, you will collaborate with external faculty and thought leaders to ensure our message is well-received in the market.
What It’s Like To Work Here

At ProviderTrust, we recognize that experience can be built in a number of ways. If you have relevant skills that are not reflected in your resume or your experience doesn’t match our exact requirements, we welcome your candidacy and encourage you to share more. We will champion building a team that embodies empathy, equity, respect, and inclusivity while actively supporting our community, clients, partners, and friends. We value differences of opinions and embrace everyone’s unique perspective. We desire an environment that allows all team members to bring their full selves to work, unashamedly. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. ProviderTrust is an equal opportunity employer.

  • Gain energy from working in a fast-paced, creative environment
  • Decision making that employs a blend of data-driven insights and intuition
  • Ability to multitask and handle multiple projects concurrently
  • Resilience and positivity, able to address setbacks and bounce back quickly
  • Resourcefulness, discovering creative ways to get things done
  • Joy in making an immediate and positive impact
  • Diverse interests that are welcomed and extend beyond our organization
Things That Make Us A Great Place To Work
  • Competitive base salary and incentive package with 401k matching, meaningful equity, HSA employer contribution, and company-paid life and disability insurance
  • Free medical, dental, and vision for you; PT pays 100% of your premiums. We also offer access to a range of free mental health and well-being resources.
  • Unlimited PTO, 9 paid holidays, and a flexible work schedule
  • Internal professional growth, development, and mobility
  • Daily all-company morning huddles to sync up across the business
  • In-office experience: fully stocked kitchen, ergonomic desk setup, dog-friendly, and lots of celebrations!
  • Remote experience: home office set-up with technology provided, remote-friendly meetings and celebrations, and interest-specific Slack channels for
  • connecting across teams
  • Fitness stipend, wellness program, and cell phone reimbursement
  • Voted one of the Best Places to Work by the Nashville Business Journal (2015 – 2019)
  • Inc. 5000 list of the fastest-growing private firms in the U.S. (2016-2020)

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