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Marketing Coordinator

Nashville, TN

ProviderTrust empowers a safer, smarter healthcare for patients, providers, and payors. Based in Nashville, Tennessee since our launch in 2010, we create powerful solutions to solve complex problems to make healthcare data meaningful and actionable. Our mission is to create a safer healthcare for everyone.

We partner with HR, Compliance, and Provider Operations teams to monitor healthcare populations to identify license, credential, compliance, and payment eligibility issues before they impact patients. We monitor employees, vendors, provider networks, licenses, credentials and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations or suspensions and more, continuously verifying everything at the primary source.

Our solutions combine an intuitive user experience with advanced data matching algorithms and seamless integrations to continuously identify and verify compliance issues in the optimal workflow, such as an HRIS or claims processing system.

The Marketing Coordinator will be responsible for designing, implementing, and managing integrated marketing campaigns that speak to key prospect and customer accounts. In addition, the Marketing Coordinator will be responsible for helping deliver valuable content to prospects and customers, setting up email marketing campaigns in our marketing automation tool, building website content, testing new ideas, and measuring the impact of our efforts. 

The ideal candidate is passionate about digital marketing, telling stories that resonate with audiences, and measuring success to iterate and improve. You’ve got an ability to articulate clearly and concisely, with a bit of personality. You’re naturally analytical, comfortable with technology, an amazing teammate, and always curious and collaborative. Being creative, adventurous, and open-minded describes you perfectly. To achieve success in this role we are looking for someone who wants to leave their mark on something big and own it fully, is a self-starter, and is excited about working on a dynamic and collaborative Marketing team with big goals.

Requirements

Suggested Skills

  • A passion for B2B and digital marketing and email marketing
  • Experience using marketing automation technology or email marketing software (HubSpot or SalesLoft are a plus)
  • Excellent written communication and copywriting skills, and a love of storytelling
  • Strong time management skills
  • An analytical mindset with the ability to identify and suggest areas of improvement
  • A willingness to stumble, fall, pick yourself back up,  and try something new!
Duties and Responsibilities
  • Design, implement, and manage multi-touch campaigns across multiple segments and clients with the goal of conversion
  • Identify target audiences for email campaigns to ensure the right person gets the right email at the right time
  • Manage the execution of webinars, including coordination with the digital, content, and brand marketing teams
  • Support implementation of new technologies and ways of working across the marketing organization
  • Be a liaison between the marketing team and sales team, fostering a great relationship and streamlining communication cross functionally
  • Proofread emails for clarity, grammar and spelling 
  • Optimize and support automated chat throughout the ProviderTrust website
  • Analyze campaign performance, A/B test different strategies, and suggest improvements
  • Report regularly on open rates, CTR, and conversions generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
What It’s Like To Work Here

We take immense pride in cultivating a strong, person-first culture always looking for ways to be intentionally uncommon. Our team is made up of talented, creative, kind, funny, and energetic folks wired for continuous and ongoing improvement. To be great at ProviderTrust, we find our team members have these things in common:

  • Gain energy from working in a fast-paced, creative environment
  • Decision making that employs a blend of data-driven insights and intuition
  • Ability to multitask and handle multiple projects concurrently
  • Resilience and positivity, able to address setbacks and bounce back quickly
  • Resourcefulness, discovering creative ways to get things done
  • Joy in making an immediate and positive impact
  • Diverse interests that are welcomed in and extend beyond our organization
Things That Make Us A Great Place To Work
  • Competitive base salary and incentive package
  • Stock option program
  • 401(K) matching
  • Excellent medical and dental benefits, disability and life insurance
  • Unlimited PTO (yes, really – we’ll talk about how it works)
  • HSA Contribution
  • Growth! Lots of new people, new talent, and new opportunities for our team
  • A stocked kitchen and wellness meal plan
  • Ergonomic desk setup and open workspaces
  • Lots of celebrations! Events, happy hours, and more
  • Dog friendly – WOOF!
  • Voted one of the Best Places to Work by the Nashville Business Journal (2015 – 2019)
  • Inc. 5000 list of the fastest-growing private firms in the U.S. (2016-2020)

Inc. 5000 list of the fastest-growing private firms in the U.S. (2016-2019)

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