Most people in the healthcare industry will tell you that, while every day is different, there are themes that run throughout their work.
At ProviderTrust, one theme emerges repeatedly with our payer clients: messy, inaccurate, disconnected data. So, when our team received the results of a payer-focused survey conducted in partnership with Healthcare Dive in early 2025, we were bewildered to learn that most of the survey’s respondents had a rosy view of their provider network data.
We’d commissioned the survey to strengthen our understanding of how ProviderTrust might better serve payers’ needs for improved provider data integrity. Instead, we learned a different lesson: Most executives at enterprise-level payer organizations don’t think they have a data problem.
How does the ProviderTrust team know this problem exists? We see the cracks in payers’ provider network data daily, in every department. After receiving the survey results, our marketing team gathered experts from each corner of our business, including product managers, data analysts, implementation specialists, account managers, and sales leaders, to analyze the results. They all said the same thing: How do payers not know there’s a problem?
In this report, we’ll outline the overwhelmingly positive survey results and compare them to our experiences getting up close and personal with the provider data in question. We share this comparison not as an indictment, but as a call for a clearer understanding of the shortcomings that still exist in payers’ provider network data.
Together, we can work towards a better future for healthcare—but only if we all recognize that there’s a problem.
